This has been a very interesting experience. To recap, I followed 10 of the Music Industry's leading labels to see how they use social media and incorporate their users and customers. Some of the labels use social media as a means to communicate upcoming concerts or ways to support the artist. Other labels didn't do a whole lot with it, which is a tragedy.
Just out of curiosity, I followed some British labels and they seem to be the most popular out of all of them. I guess the Brits have figured out how to use social media to their benefit.
One of the major things I did notice was that several of the major labels follow and retweet info from the smaller, independent labels. I'm not sure if it is out of the goodness of their hearts or because there is money being exchanged but it's nifty regardless.
As the smaller labels branch out and try to grow, many of them are using Twitter as a means to spread word about new signed bands, concerts or a means to get to know fans. The interaction of the smaller labels with the consumer are much more "first name basis" then the relationship between major labels and the consumer.
As we browse between the various labels we find that they promote sales, merchandise, concerts, other bands and even other labels via social media.
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